PRIVACY POLICY

Data protection policy for websites.

§ 1 Information on the collection of personal data.

§ 2 Your rights.

§ 3 Collection of personal data when visiting our website.

§ 4 Further functions and offers of our website.

§ 5 Objection to, or revocation of processing of your data.

Data protection policy for analysis Tools.

Use of Google Analytics.

Use of scalable central measurement procedure (SZM)

Data protection policy for social media.

Use of social media plug-ins.

Shareit bookmarking.

Data protection policy for online advertising.

Use of Google AdSense.

Use of Google Adwords Conversion.

Remarketing.

DoubleClick by Google.

Integration of Google Maps.

Facebook Custom Audiences.

A/B testing.

 

Data protection policy for websites

§ 1 Information on the collection of personal data

(1) In the following text, we provide you with information on the collection of personal data when using our website. Personal data are any data that are personally assignable to you, e.g. name, address, e-mail addresses, user behaviour.

(2) According to Article 4 (7) of the EU General Data Protection Regulation (GDPR), the Controller is [name, contact address, e-mail address] (see our imprint). [Our data protection officer (CTM-COM GmbH, In den Leppsteinswiesen 14, 64380 Roßdorf) can be reached at datenschutz@ctm-com.de or 06154 - 57605-111.

(3) When you contact us by e-mail or through a contact form, the information you provide (your e-mail address and, if available, also your name and telephone number) will be stored by us to answer your questions. We delete the data collected in this context after the storage is no longer required or limit the processing if there are statutory retention requirements.

(4) If we rely on contracted service providers for individual functions of our offer or if we wish to use your data for advertising purposes, we will inform you in detail below about the respective operations. In doing so, we also specify the criteria for the storage duration.

§ 2 Your rights

(1) You have the following rights with respect to the personal data concerning you:

- right to information,

- right to rectification or erasure,

- right to restriction of processing,

- right to object to the processing,

- right to data portability.

(2) You also have the right to lodge a complaint with a data protection supervisory authority concerning the processing of your personal data by us.

§ 3 Collection of personal data when visiting our website

(1) When using the website for merely informative purposes, i.e. if you do not register or provide us with any information, we will only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which are technically necessary for us to display our website and to ensure its stability and security (legal basis is Art. 6 (1) sentence 1 GDPR):

- IP address

- date and time of the request

- time zone difference to Greenwich Mean Time (GMT)

- content of the request (specific page)

- access status/HTTP status code

- each transferred data volume

- website from which the request comes

- browser

- operating system and its surface

- language and version of the browser software.

(2) In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard disk to match the browser you are using, and through which information is sent to the authority that sets the cookie (us in this case). Cookies cannot run programmes or transmit viruses to your computer. They serve to make the Internet offer more user-friendly and effective.

(3) Use of cookies:

a) This website uses the following types of cookies, the scope and operation of which are explained below:

- transient cookies (see b)

- persistent cookies (see c).

b) Transient cookies are automatically deleted when you close the browser. These include in particular the session cookies. They contain a so-called session ID, with which various requests from your browser can be assigned to one session. This will allow your computer to be recognised when you return to our Websites. The session cookies are deleted when you log out or close the browser.

c) Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie. You can always delete cookies in the security settings of your browser.

d) You can configure your browser settings to suit your needs, e.g. by refusing to accept third-party or any cookies. We would like to point out that you may not be able to use all the features of this website.

e) [If you have an account with us, we use cookies to identify you for follow-up visits. Otherwise you would have to log in again upon each visit.]

f) [The Flash cookies used are not detected by your browser but by your Flash plug-in. Furthermore, we use HTML5 storage objects, which are stored on your device. These objects store the required data regardless of your browser and do not have an automatic expiration date. If you do not want to process the Flash cookies, you must install a corresponding add-on, eg. "Better Privacy" for Mozilla Firefox ( https://addons.mozilla.org/en/firefox/addon/betterprivacy/ ) or the Adobe Flash killer cookie for Google Chrome. You can prevent the use of HTML5 storage objects by using the private mode in your browser. We also recommend that you manually delete your cookies and browser history periodically.]

§ 4 Further functions and offers of our website

(1) In addition to the purely informational use of our website, we offer various services that you might use if interested. To do this, you will generally need to provide other personal information that we use to provide the service and for which the aforementioned data processing principles apply.

(2) In part, we use external service providers to process your data. These were carefully selected and commissioned by us, are bound by our instructions and subject to regular inspections.

(3) Furthermore, we may disclose your personal data to third parties, if offering event participations, competitions, contracts or similar services together with our partners. You will receive more information when entering your personal data or in the offer description below.

(4) If our service providers or partners have their headquarters in a country outside the European Economic Area (EEA), we inform you about the consequences of this circumstance in the offer description.

§ 5 Objection to, or revocation of processing of your data

(1) If you have given your consent to the process your data, you can revoke it at any time. Submitting such revocation will affect the admissibility of the processing of your personal data by us.

(2) If we base the processing of your personal data on the balancing of interests, you may object to the processing. This is the case if, in particular, the processing is not required to fulfil a contract with you, which we confirm in the following description of the functions. In the event of such an objection, we ask you to explain the reasons why we should not process your personal data as we did. If your objection is justified, we will examine the situation and will either discontinue or adjust the data processing or show you our legitimate reasons for continuing the processing.

(3) You may object to the processing of your personal data for advertising and data analysis purposes at any time. You can inform us about your objection under about the following contact information: [all contact information].

 

Data protection policy for analysis Tools

Use of Google Analytics

(1) This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses the so-called "cookies", text files which are stored on your computer and which allow an analysis of your usage of the website The information about your website usage generated by the cookie is generally transferred to a Google server in the USA and stored there. However, in the case of the activation of the IP anonymisation on this website, your IP address will be truncated by Google within EU Member States or in other states of the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the US and truncated there. On the behalf of the provider of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to the use of the website and the Internet with respect to the website operator.

(2) The IP address provided by Google Analytics from your Internet browser will not be merged with other Google data.

(3) You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to fully utilize all the functions of this website. In addition, you can prevent Google from tracking the data generated by the cookie and related to your use of the website (incl. your IP address) as well as the processing of this data by Google, by downloading and installing the browser plug-in: http://tools.google.com/dlpage/gaoptout?hl=de .

(4) This website uses Google Analytics with the "_anonymizeIp()" extension. As a result, IP addresses are processed shortened and cannot be related to a particular person. If the data collected about you have a personal reference, it will be immediately excluded and therefore the personal data will be deleted.

(5) We use Google Analytics to analyse and regularly improve the use of our website. Using the statistics, we can improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the US, Google is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework . Legal basis for the use of Google Analytics is Art. 6 (1) p. 1 f) GDPR.

(6) Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of use: http://www.google.com/analytics/terms/en.html , data protection: http://www.google.com/intl/en/analytics/learn/privacy.html , and the privacy policy: http://www.google.com/policies/privacy .

(7) [This website also uses Google Analytics for cross-device analysis of visitor traffic conducted through a user ID. You can disable the cross-device analysis of your use in your account settings under "My data", "Personal data".]

Use of scalable central measurement procedure (SZM)

1) Our website uses the measuring procedure ("SZMnG") of INFOnline GmbH ( https://www.infonline.de) to determine statistical parameters on the use of our offers. Based on a uniform standard procedure, the aim of the measurement is to statistically determine the intensity of use, the number of users of a website and their surfing behaviour and thus obtain comparable values ​​across the market.

For web offers that are members of Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e. V. (IVW - http://www.ivw.eu) or that take part in the studies of Arbeitsgemeinschaft Online-Forschung e. V. (AGOF - http://www.agof.de), the usage statistics are regularly published by AGOF, Arbeitsgemeinschaft Media-Analyse e. V. (agma - http://www.agma-mmc.de) and IVW and can be viewed on the respective websites.

(1) Data processing

INFOnline GmbH collects and processes data in accordance with the German data protection law. Technical and organisational measures ensure that individual users cannot be identified at any time. Data that may be related to a particular, identifiable person will be anonymised as soon as possible.

i) IP address anonymisation

On the Internet, each data transmitting device requires a unique address, the so-called IP address. At least a temporary storage of the IP address is technically necessary due to the functioning of the Internet. The IP addresses are shortened before every processing and processed only anonymously. Full IP addresses are not stored nor processed.

ii) Geo-localisation up to the level of the federal states/regions

A so-called geo-localisation, i.e. the assignment of a website retrieval to a certain places, takes place exclusively on the basis of anonymised IP addresses and only up to the geographical level of the federal states/regions. In no case can a conclusion be drawn on the specific place of residence of a user from the geographic information obtained in this way.

iii) Identification number of the device

To alternatively recognise computer systems, the measurement uses either a cookie with the "ioam.de" identifier, a "local storage object" or an anonymous signature, which is created from various automatically transmitted information from your browser. The validity of the cookie is limited to a maximum of 1 year.

iv) Login ID

To measure the distributed use (use of a service by different devices), the user ID, if available, can be transmitted to INFOnline on login as an anonymous check sum.

(2) Erasure

The saved usage operations will be deleted after 7 months at the latest.

(3) Objection

If you do not want to participate in the measurement, you can object to it under the following link: http://optout.ioam.de

Further information on data protection in the measurement process can be found on the website of INFOnline GmbH ( https://www.infonline.de), which operates the measurement process, on the data protection website of AGOF ( http://www.agof.de/datenschutz ) and the data protection website of IVW ( http://www.ivw.eu).

2) We use the SZM procedure to analyse and regularly improve the use of our website. Using the statistics, we can improve our offer and make it more interesting for you as a user. Legal basis for the use of the SZM procedure is Art. 6 (1) p. 1 f) GDPR.

 

Data protection policy for social media

Use of social media plug-ins

1) We currently use the following social media plug-ins: [Facebook, Google+, Twitter, Xing, T3N, LinkedIn, Flattr]. We use the so-called double click solution. In other words, when you visit our website, no personal data is initially passed on to the providers of the plug-ins. The provider of the plug-in can be identified by the marking on the box, i.e. initial letter or logo. We give you the opportunity to communicate directly with the provider of the plug-in via the button. Only if you click on the marked field and activate it, the plug-in provider receives the information that you have accessed the corresponding website of our online service. In addition, the data mentioned under § 3 of this declaration will be transmitted. According to the respective providers in Germany, the IP address is anonymized immediately after collection by Facebook and Xing. By activating the plug-in, personal data will be transmitted by you to the respective plug-in provider and stored there (in the USA for US providers). Since the plug-in provider carries out the data collection, in particular via cookies, we recommend that you delete all cookies via the security settings of your browser before clicking on the greyed-out box.

2) We have no influence on the collected data and data processing operations, nor are we aware of the full extent of data collection, the purpose of the processing, the retention periods. We also have no information on the erasure of data collected by the plug-in provider.

3) The plug-in provider stores the data collected on you as usage profiles and uses them for the purposes of advertising, market research and/or tailor-made website design. Such evaluation is done particularly (even for users who are not logged in) to provide appropriate advertising and to inform other users of the social network about their activities on our website. You have the right to object to the creation of these user profiles. To assert this right, you must contact the respective plug-in provider. The plug-ins give you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user. Legal basis for the use of the plug-in is Art. 6 (1) p. 1 f) GDPR.

4) The data transfer takes place regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected from us will be assigned directly to your existing account with the plug-in provider. If you press the activated button and e.g. link the page, the plug-in provider also stores this information in your user account and communicates it to your contacts publicly. We recommend logging out regularly after using a social network, but especially before activating the button, as this will prevent you from being assigned to your profile with the plug-in provider.

5) For more information on the purpose and scope of data collection and processing by the plug-in provider, please refer to the privacy statements of these providers below. There you will also find further information about your rights and settings options for the protection of your privacy.

6) Addresses of the respective plug-in providers and URLs with their privacy policies:

(1) [Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php ; further information on data collection: http://www.facebook.com/help/186325668085084 , http://www.facebook.com/about/privacy/your-info-on-other#applications and http://www.facebook.com/about/privacy/your-info#everyoneinfo . Facebook is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework .

(2) Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; https://www.google.com/policies/privacy/partners/ . Google is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework .

(3) Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; https://twitter.com/privacy. Twitter is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework .

(4) Xing AG, Gänsemarkt 43, 20354 Hamburg, GERMANY; http://www.xing.com/privacy.

(5) T3N, yeebase media GmbH, Kriegerstr. 40, 30161 Hannover, Deutschland; https://t3n.de/store/page/datenschutz .

(6) LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA; http://www.linkedin.com/legal/privacy-policy . LinkedIn is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework .

(7) Flattr Network Ltd. headquartered on 2nd Floor, White bear yard 114A, Clerkenwell Road, London, Middlesex, England, EC1R 5DF, United Kingdom; https://flattr.com/privacy.]

Shareit bookmarking

1) Our websites also contain AddThis plug-ins. These plug-ins allow you to set bookmarks or share interesting content with other users. The plug-ins give you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user. Legal basis for the use of the plug-in is Art. 6 (1) p. 1 f) GDPR.

2) Using these plug-ins, your Internet browser establishes a direct connection to the AddThis servers and, if necessary, the selected social network or bookmarking service. The recipients receive the information that you have accessed the corresponding website of our online service and the data mentioned in § 3 of this statement. This information is processed on AddThis servers in the United States. [We negotiated standard data protection terms with AddThis.]. If you send content from our website to social networks or bookmarking services, a link can be made between visiting our website and your user profile on the given network. We have no influence on the collected data and data processing operations, nor are we aware of the full extent of data collection, the purpose of the processing, the retention periods. We also have no information on the erasure of data collected by the plug-in provider.

3) The plug-in provider stores the data as usage profiles and uses them for the purposes of advertising, market research and/or tailor-made website design. Such evaluation is done particularly (even for users who are not logged in) to provide appropriate advertising and to inform other users of the social network about their activities on our website. You have the right to object to the creation of these user profiles. To assert this right, you must contact the respective plug-in provider.

4) If you choose not to participate in this process, you may opt out of data collection and storage at any time by setting an opt-out cookie with future effect: http://www.addthis.com/privacy/opt-out . Alternatively, you can set your browser to prevent a cookie from being stored.

5) For more information on the purpose and scope of the data collection and processing by the plug-in provider, as well as further information on your rights and settings to protect your privacy, please contact: AddThis LLC, 1595 Spring Hill Road, Sweet 300, Vienna, VA 22182, USA, www.addthis.com/privacy.

 

Data protection policy for online advertising

Use of Google AdSense

1) This website uses the Google AdSense online advertising service, which allows you to display advertisements tailored to your interests. We are interested in showing you advertisements that may be of interest to you in order to make our website more appealing. To do so, we collect statistical information about you and have it processed by our advertising partners. These ads can be recognised by the "Google ads" reference.

2) By visiting our website, Google receives the information that you accessed our websites. Google uses a web beacon to save a cookie on your computer. The data mentioned under § 3 of this declaration will be transmitted. We have no influence on the collected data, nor are we aware of the full extent of data collection and the retention period. Your data will be transmitted to the USA and evaluated there. If you are logged in with your Google account, your data can be assigned directly to it. If you do not want to be associated with your Google profile, you will have to log out. It is possible that these data may be shared with Google's contractors, third parties and government agencies. Legal basis for the processing of your data is Art. 6 (1) p. 1 f) GDPR. [EITHER: This website does not display third-party ads through Google AdSense.] [OR: This website also enables Google AdSense ads from third-parties. The above data may be transferred to these third parties (named at https://support.google.com/dfp_sb/answer/94149 ).]

3) You can prevent the installation of Google AdSense cookies in various ways: a) by setting your browser software accordingly, in particular, the rejection of third-party cookies will prevent you from receiving any third party advertisements; b) by deactivating interest-based ads on Google via the following link http://www.google.com/ads/preferences , this setting will be deleted when you delete your cookies; c) by deactivating interest-based ads of the providers that are part of the "About Ads" self-regulation campaign via the following link http://www.aboutads.info/choices , this setting will be deleted when you delete your cookies; d) by permanently deactivating these cookies in your browsers: Firefox, Internet Explorer or Google Chrome via the following link http://www.google.com/settings/ads/plugin . We point out that in this case you may not be able to use all the features of this offer in full.

4) For more information on the purpose and scope of the data collection and processing as well as further information on your rights and settings to protect your privacy, please contact: Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; privacy policy for advertising: http://www.google.com/policies/technologies/ads . Google is now subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework .

Use of Google Adwords Conversion

1) We use the services of Google Adwords to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are interested in showing you advertisements that may be of interest to you in order to make our website more appealing and to achieve a fair calculation of advertising costs.

2) These advertising materials are supplied by Google via the so-called "Ad servers". To do this, we use ad server cookies, which measure certain performance metrics such as displaying the ads or user clicks. If you access our website through a Google ad, Google Adwords will save a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. This cookie will typically use the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant to post-view conversions), and opt-out information (note that the user does no longer want to be addressed).

3) These cookies allow Google to recognise your Internet browser. If a user visits certain pages of an Adwords customer's website and the cookie stored on their computer has not expired, Google and the customer will be able to detect that the user clicked on the ad and was redirected to that page. Each Adwords customer is assigned a different cookie. Cookies cannot be tracked via the websites of Adwords customers. We do not collect nor process any personal data in the aforementioned advertising measures. We only receive statistical evaluations provided by Google. On the basis of these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we can not identify the users on the basis of this information.

4) Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no control over the extent and further use of the data, collected by this tool by Google and inform you therefore according to our knowledge level: By including AdWords conversion, Google receives the information that you have accessed the relevant part of our website or have clicked on an ad from us. If you are registered with a service provided by Google, Google may associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find and store your IP address.

5) You can prevent your participation in this tracking procedure in various ways: a) by setting your browser software accordingly, in particular, the rejection of third-party cookies will prevent you from receiving any third party advertisements; b) by deactivating cookies for conversion tracking, by setting your browser to block cookies from the domain "www.googleadservices.com", http://www.google.com/settings/ads , this setting will be deleted when you delete your cookies; c) by deactivating interest-based ads of the providers that are part of the "About Ads" self-regulation campaign via the following link http://www.aboutads.info/choices , this setting will be deleted when you delete your cookies; d) by permanently deactivating these cookies in your browsers: Firefox, Internet Explorer or Google Chrome via the following link http://www.google.com/settings/ads/plugin . We point out that in this case you may not be able to use all the features of this offer in full.

6) Legal basis for the processing of your data is Art. 6 (1) p. 1 f) GDPR. For more information about privacy at Google, see http://www.google.com/policies/privacy and https://services.google.com/sitestats.html . Alternatively, you can visit the Network Advertising Initiative (NAI) web site at http://www.networkadvertising.org . Google is now subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework .

Remarketing

In addition to Adwords conversion, we use the Google remarketing application. This is a process we would like to address you with again. This application allows you to see our ads after visiting our website as you continue to use the Internet. This is done by means of cookies stored in your browser, through which your usage behaviour is recorded and evaluated by Google when visiting various websites. This is how Google knows about your previous visit to our website. According to Google, the data collected during remarketing are not combined with your personal data which may be stored by Google. In particular, according to Google, pseudonymisation is used in remarketing.

DoubleClick by Google

1) This website also uses the online marketing tool DoubleClick by Google. DoubleClick uses cookies to display ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to determine which ads are running in which browser and can prevent them from being displayed multiple times. In addition, DoubleClick uses cookie IDs to track conversions related to ad requests. For example, if a user sees a DoubleClick ad and later goes to the advertiser's website with the same browser and buys something. According to Google, DoubleClick cookies do not contain personally identifiable information.

2) Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no control over the extent and further use of the data, collected by this tool by Google and inform you therefore according to our knowledge level: By including DoubleClick, Google receives the information that you have accessed the relevant part of our website or have clicked on an ad from us. If you are registered with a service provided by Google, Google may associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find and store your IP address.

3) You can prevent your participation in this tracking procedure in various ways: a) by setting your browser software accordingly, in particular, the rejection of third-party cookies will prevent you from receiving any third party advertisements; b) by deactivating cookies for conversion tracking, by setting your browser to block cookies from the domain "www.googleadservices.com", http://www.google.com/settings/ads , this setting will be deleted when you delete your cookies; c) by deactivating interest-based ads of the providers that are part of the "About Ads" self-regulation campaign via the following link http://www.aboutads.info/choices , this setting will be deleted when you delete your cookies; d) by permanently deactivating these cookies in your browsers: Firefox, Internet Explorer or Google Chrome via the following link http://www.google.com/settings/ads/plugin . We point out that in this case you may not be able to use all the features of this offer in full.

4) Legal basis for the processing of your data is Art. 6 (1) p. 1 f) GDPR. To learn more about DoubleClick by Google, visit https://www.google.com/doubleclick and http://support.google.com/adsense/answer/2839090 , and Google's privacy policy in general: https://www.google.com/policies/privacy . Alternatively, you can visit the Network Advertising Initiative (NAI) web site at http://www.networkadvertising.org . Google is now subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework .

Integration of Google Maps

1) On this website, we use the services of Google Maps. This allows us to show you interactive maps within the website and to conveniently use the map feature.

2) By visiting the website, Google receives the information that you accessed the corresponding subpage of our websites. In addition, the data mentioned under § 3 of this declaration will be transmitted. This happens regardless of whether Google provides a user account that you are logged in to, or if there is no user account. When you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or tailor-made website design. Such evaluation is done particularly (even for users who are not logged in) to provide appropriate advertising and to inform other users of the social network about their activities on our website. You have the right to object to the creation of these user profiles. To assert this right, you must contact Google.

3) For more information on the purpose and scope of data collection and processing by the plug-in provider, please refer to the privacy statement of the provider. There you will also find further information about your rights and settings options for the protection of your privacy: http://www.google.com/policies/privacy . Google also processes your personal information in the US and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework .

Facebook Custom Audiences

1) The website also uses Facebook's remarketing feature called "Custom Audiences". This allows users of the website to see interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the procedure. We are interested in showing you advertisements that are of interest to you in order to make our website more appealing.

2) Due to the marketing tools used, your browser automatically establishes a direct connection to the Facebook server. We have no control over the extent and further use of the data, collected by this tool by Facebook and inform you therefore according to our knowledge level: By including Facebook Custom Audiences, Facebook receives the information that you have accessed the relevant part of our website or have clicked on an ad from us. If you are registered with a service provided by Facebook, Facebook may associate the visit with your account. Even if you are not registered with Facebook or have not logged in, there is a chance that the provider will find and store your IP address and further identification features.

3) The "Facebook Custom Audiences" feature may be deactivated [here and] for logged-in users at https://www.facebook.com/ads/preferences/ .

4) Legal basis for the processing of your data is Art. 6 (1) p. 1 f) GDPR. For more information about data processing through Facebook, please visit https://www.facebook.com/about/privacy .

A/B testing

1) This website continues to conduct user behaviour analyses through A/B testing. In doing so, we may show you our websites with slightly varied contents, depending on a completed profile assignment. This allows us to analyse our offer, improve it regularly and make it more interesting for you as a user. Legal basis for the use of the A/B testing is Art. 6 (1) p. 1 f) GDPR.

2) To carry out this evaluation, cookies (see § 3 for more details) are stored on your computer. The controller stores the information collected exclusively on their server in [Germany]. You can adjust the evaluation by deleting existing cookies and preventing the storage of cookies. If you prevent the storage of cookies, we point out that you may not be able to use our website to the full extent. You may prevent the storing of cookies in the settings of your browser. Preventing the use of A/B testing is possible by removing the following checkmark to enable the opt-out plug-in:

3) Before the analyses are carried out, the IP addresses are processed in shortened form, so that no direct personal reference can be made. The IP address from your Internet browser will not be merged with other data collected by us.